Overview
Role
The visual direction is designed to be bold and immediately engaging, creating an initial impression of happiness with an underlying satirical tone. The use of Glodok Display conveys strength and impact, while a central hand illustration encapsulates the product concept.
Design System
Deliverables
Tools Used
Auto-Applause Speaker
Auto Applause Speaker is a satirical project that proposes a fictional product and designs its packaging as a reflection on contemporary culture. It critiques modern society through the lens of branding and consumer behavior.
The project presents a speaker that cheers you on by detecting completed tasks and responding with applause and praise. Even the smallest actions are turned into achievements. This playful concept reflects our dependence on external validation, questioning how encouragement is often mistaken for accomplishment and how silence can feel like failure.
Logo Design, Poster Design, Sticker Design, Mockups
Rounded hand illustrations became the central visual motif of the identity, translating the project's satirical concept into a recognisable graphic language. The rounded forms introduce a sense of playfulness, helping communicate the message intented in a way that feels engaging while remaining visually cohesive across the identity.
Design Process: Sketching
Typographic System & Color Palette
Adobe Illustrator, Adobe Photoshop
Final Poster Design
Final Packaging Design
AI-generated visuals were created to demonstrate two possible design directions for the fictional product.
Product Visualisation
Presentation Slides
Below: A collection of design exploration for the packaging layout design
Logo & Sticker Design
Design Process: Experimentation
Website Design