Overview
Role
Design System
Roles/ Deliverables
Tools Used
FOLD
FOLD focuses on creating products that quietly become the standard. It develops ergonomic and compact stationery designed for daily use, appearing across different environments and integrating seamlessly into everyday routines through consistent and repeated presence.
There is no need for emphasis or decoration. Its identity is defined through crease, proportion, and system. Recognition does not occur instantly, but emerges through repetition and familiarity, as the ordinary reveals a pattern and what once went unnoticed becomes intentionally seen. With awareness, it becomes clear that FOLD has always been part of daily life.
Art/Creative Direction, Logo Design, Web Design, Poster Design, Banner Design, Business Card Design, Lanyard Designs, Book Cover Design, Mockups
The design systems are developed from rectangles, strictly guided by grid and proportion to maximize modularity and efficiency, focusing on a quiet and simple approach with strong attention to detail.
Design Process
Typographic System
Adobe Illustrator, Adobe Photoshop
Presentation Slides
The pattern is built from the word FOLD, with the letters expanding outward from a central point in sequential order. Repetition and duplication create a structured typographic pattern that adds rhythm and consistency to the visual system.
Posters
Name Card
Sketch: Pattern Development
Grid & Details
Logo Development
Brand Board
Banner
Stationery
Book Cover Design
Tape Design
Lanyard Design
Website Design
Website Design