Overview
Role
Role
Design System
The visual system is built around a structured typographic and graphic language inspired by data and computational logic. Using the typeface “Ofelia Text”, alongside numbers, symbols, lines, and arrows, the identity references coding languages and systems of information.
Design System
Deliverables
Tools Used
Adobe Illustrator, Adobe Photoshop, Figma
Living Metrics
Singapore Archifest is an annual architecture festival celebrating Singapore's built environment and architectural discourse.
This project develops the visual identity for Archifest 2026. Guided by the concept Living Metrics, the identity transforms environmental and human-generated data into dynamic visual forms, expressing architecture as a responsive system shaped by the relationship between people, space, and the environment.
Art/Creative Direction, Event Design, Poster, Brochure, Mockups
Poster, Brochure, Website, Mockups
Gravity Component
Set up the component by connecting frames to the component or selecting the content from the component properties.
Key Words
Above:
Experimentation for gradients exploring how light, shadow, and ambiance influence spacial perception, revealing how form transforms when illuminated or obscured.
Posters
Typographic System
Banner Design
Brochure Design
Website Design
Above: Visualisation of the Event
Website Design
Wristband Design
Landyard Design
Book Cover Design
Tote Bag Design
Above: On-site Print Display ( LASALLE Open House 2026 )
Modular System
Coding
Transformation
Living Metrics
Perception
Data Driven
Spacial Relationship
